Brainerd Lakes Real Estate News

Realtors vs Stagers

hand shakeRealtors know:
  • how to get a listing
  • the State laws concerning selling & buying
  • contracts
  • determining a listing price
  • marketing
  • closing the deal
Home Stagers know how to:
  • Assess the outside and inside of a property
  • accentuate architectural details                                                                     photo by dcJohn
  • create good traffic flow in rooms
  • neutralize a lived in space
  • let the light in
  • create ambiance
  • use accessories to detail a space's perceived use
  • prepare a property according to the market
  • use a variety of styles - from retro to contemporary - to appeal to the widest audience
  • shop for owners, usually with discounts
  • maintain an inventory of accessories, many stagers have  furniture also
  • apply the latest color trends

Can you imaging what a force we could be working together as a team to get a house sold!

Why don't we all do what we do best?

For help preparing property to be sold and to stand out from the rest of the pack contact Re$ale Design and Home Staging  in the beautiful Brainerd Lakes area of Minnesota

If you live in a different area - check out the stagers on Active Rain for your state

 PS - If I missed something that you do,  feel free to add it in the comments

Welcome from the Brainerd Lakes - where outdoor and indoor recreational opportunites abound. Looking to buy on one of our many lakes? Ready to move up or down?  Having trouble selling your home? Falling behind on payments or already in the foreclosure process? I am a Certified Short Sale Specialist as well as a Home Staging Expert.

Call me!

Comments

Excellent summary!!!  It is good to know about a fellow MN stager.  Keep warm up in Brainerd!
Posted by Kristina, KFM Staging & Design - A Minnesota Home Staging Company (KFM Staging & Design) over 2 years ago

Dear Kathleen,

I wish we had stagers here in Breckenridge, Colorado.  It's a great way to maximize proceeds.  I would think our sellers would really benefit from it.

Meredith

Posted by Bret and Meredith Amon (Ten Peaks Sotheby's International Realty) over 2 years ago
Would be awesome Kathleen.  But some of us are up against realtors like the one I mentioned in my previous blog.  I'm not exactly sure how we can cure them of that affliction!
Posted by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!) over 2 years ago

Kathleen,

It seems like a very obvious and mutually beneficial match to me!  Everyone wins- the seller, the realtor and the stager.

Marla

Design by Marla, Burbank, Ca.

Posted by Design by Marla- Home Staging, Marla Hofstee, Burbank & Los Angeles, CA (Design by Marla) over 2 years ago
Kathleen ~ I saw your title and right away thought - Softball game and then I saw the picture you had!  But that would put us on opposing teams, and I think, as your list suggests, we all bring talents and expertise to the table that used together could make us all a winning team.  (Did that sound really corny?) : )
Posted by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions) over 2 years ago

Good point Kathy - we are sort of on opposing teams in certain respects, hoping to be cooperative. Perhaps one day we'll all be on the same team!

I concur with the above Kathleen, clear points - excellent post!

Posted by Deborah Pearce (Living Spaces Interiors & Home Staging) over 2 years ago

Kathleen

I hope one day this to be the case, but when I have a Realtor in my own business group, tell me he sent a agent to a 2 day course so he can be affiliated with a certain association of stagers, and he just gives out the paperwork they collected over those 2 days to his agents to try to stage their own listings, and he wouldn't even take our portfolio because he said to my stager you better keep it hun, I will never hire you. I think we have a long way to go before this happens.

Only thing we can do is move on and try to educate the benefits of a properly staged home, compared to a home that was just cleaned up some for the open house.

Best Wishes,

Brian Bloom

Posted by Brian Bloom~ All in One Staging inc. Home Staging Consultant, Redesign Expert (www.AllinOneStaging.com 1-630-292-2710) over 2 years ago

Kathleen -- This has just been added to my favorite posts list!  It is excellent -- so simple, so clear.  I have a thought on this and I will e-mail you off line about it later today -- I gotta run out now for a meeting.

THANK YOU FOR THSI EXCEPTIONAL POST!

Posted by Karen Dembsky, Atlanta Home Staging (Peachtree Home Staging LLC, Home Staging in Atlanta, GA) over 2 years ago
Kristina - Were you aware of our staging roundtable in Mpls in January?  You really should go, contact Beth Patnode.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Kathleen, isn't that a picture of Georgetown U baseball team?  I have many fond memories of that place, as an employee, not as a student.
Posted by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!) over 2 years ago
Bret and Meridith - If there are not any stagers there yet - there will be- that is a beautiful area of the country/
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Terry - Some disease are incurable - I could say more but wisely choose not to.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Marla - There aren't many games where everyone wins, this could be a first.  Even the buyer gets a nicely detailed and updated, ready to move in property.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Kathy - that was actually one of my points - some seem to think we are on rival teams and that has to stop. We can all play nicely together.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Deborah - It would go so much smoother if we could all work together to achieve a winning result.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Brian -" to his agents to try to stage their own listings," - we stagers don't try, we do - there is a difference.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Brian - I knew someone famous said something about this - here it is

“Do or do not... there is no try.” Yoda

Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Great points...maybe some Realtors will read this....
Posted by MARY LOU TEAGUE HOME STYLE AND STAGING KNOXVILLE, TN (HOME STYLE AND STAGING LLC ) over 2 years ago

Karen - what an unexpected honor thank you so much - & I would like to thank all my friends and relatives and people watching in cyberspace......

Waiting for that e-mail Chicka 

Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Kathleen I bookmarked this....to refer back to ...thanks
Posted by MARY LOU TEAGUE HOME STYLE AND STAGING KNOXVILLE, TN (HOME STYLE AND STAGING LLC ) over 2 years ago
Kathleen, you are so much fun. When the teams get together it will be the best. It is coming; right? 
Posted by Yvonne Root Northern Arizona Home Stager (rooms b.y. root) over 2 years ago
Good Points Kathleen! Teaming can make a situation more fun, and more successful all at the same time.
Posted by TACOMA~FEDERAL WAY~AUBURN~KENT~WA 206-679-4768 Julianna Hind, REALTOR(R) (eXp Realty) over 2 years ago

That's the team spirit, "All for one and one for all!"

Kim Dillon, Creative Eye Home Staging

Posted by Kim Dillon (Creative Eye Home Staging) over 2 years ago
GOOOOOOOOOOOOOOOO  STAGERSSS  !!!!!!!!!!!!!!!!!!!!!!!!!!
Posted by Fernando Rosado Staging Professional 561-906-0050 or 561-840-8950 (Eclectic Home Staging of the Palm Beaches) over 2 years ago
HELLO KATHLEEN!!  I have been so absent here and been overseeing two renovation projects which have me waaaay stretched thin!  This morning I popped in and saw your post-NICE!  Continual messages and postive 'win-win' reminders is a great way to remind people in this business that team effort will ultimately make everyone win!  Thanks KL!!  Regards-Kathleen G
Posted by Kathleen Garvey - Stager Idol - Florida Home Staging in Naples Ft. Myers (Enhanced Interiors & Home Staging) over 2 years ago

Kathleen: One of the most important things we do as stagers is prepare a home for sale so that the REA can do the most important thing that they do: market and sell the home. If the REA is worrying about which towels to buy, where to rent the furniture for a vacant or what color the bedding should be, they are wasting their efforts and time that would be better spent actually selling the home.

If the homeowner is willing to pay for the staging, it seems silly and working against the clients' best interests, not to use a Professional Home Stager.

Posted by Michelle Minch Home Staging Los Angeles & Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) over 2 years ago

Excellent post, Kathleen!   I'd rate it a 5 if I could (smile).

Kathy

Posted by Kathy Nielsen Atlanta Georgia Home Stager (Georgia Interior Solutions, LLC) over 2 years ago
Terry - Georgetown Hoyas with St John's team on Povich Field - good eye
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Mary - some are reading this - thanks for the bookmark, too.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Yvonne - We all are playing in the same game for the same goal so we might as well join forces.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Julianna, Kim and Fernando - Sounds like you three are on the cheerleading team - gimme a S gimme a T gimme an A.......
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Kathleen G - Absent due to work - excused.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Michelle & Kathy - We know what we know & that is "staging works"- silly not to.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Kathleen-I soooo appreciate a home stager's knowledge and expertise. Defining the differences are important.  
Posted by Julie Neerings~Lifting Hearts ♥ Building Dreams~Utah REALTOR® (Keller Williams Salt Lake City) over 2 years ago
Julie - thanks - it is always good to hear from my Realtor team members and we appreciate savvy Realtors who go the distance.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago

Kathleen

Thanks for your post. YOu have hit a nerve with me...I am sosooo weary of finding out the realtors who I staged for in the past have stopped calling, and GUESS WHO is doing the staging ? And it is not terribly good staging...imagine that. One has even trained her brand-new-realtor -daughter to do it for her, without any staging credentials or relevant background. Why don't they just focus on the transaction and business development...I thinnk that is best use of time for all.

 

Posted by Paula Springer A.S.P. (Key Elements Inc. Home Staging & Interiors) over 2 years ago
It takes a team to win Kathleen and as you said, "Why don't we all do what we do best?" working together is a winning combination for sure!
Posted by Karen Otto, Home Stager, Plano, TX 469)964-0516 www.homestarstaging.com (Home Star Staging) over 2 years ago
Paula - I had a booth for a week at our county fair for my staging company.  So many women (not men) would stop and point out things they liked in the booth (set up as a mini dining/ living room) and then talk about staging.  Most thought they were quite capable of starting their own business because they "were good at decorating" and that it would be fun. The Realtors commented that "they do that". I wonder why with all the expertise floating around the MLS photos are not of staged rooms, in fact they are not even cleaned or organized. The men stopping by asked questions about staging and seemed to grasp the concept - they probably didn't have sugar plums dancing in their heads.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Karen - thank you , I know that you understand the team concept on all points.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago

Ahhh, Val and I just had this same conversation, great post. NOW WHY don't we team up....unfortunately too many realtors are also becoming home stagers. In order to successfully market their listings they will NOT be able to successfully stage...That's my opinion and I am sticking by it. Staging is time consuming and very hard physical work...can I get an AMEN

Phyllis Pafumi

Posted by Phyllis Pafumi-ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) over 2 years ago

Kathleen - This is a pretty comprehensive list of staging - I do realize there are *some* Realtors(r) that are also staging their listings and doing a very good job at it too!  I wonder though about the message they're sending their clients about how busy they are and how they figure this is the best utilization of their time.  More importantly, I wonder what they'll do when the market does turn around, as it eventually will - will they continue in this vein of taking listings and staging each individual property or...what then? 

Ultimately I do think it falls on us to educate the consumer as to what we actually do as professional stagers so they can ask for professional stagers to be brought in - even free sometimes isn't worth the price.

Jackie

Posted by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC) over 2 years ago
Hey Kathy -- did you get my e-amil with the answers to your two questions?  Hadn't heard from you; so thought I'd check in at.  Let me know!  
Posted by Karen Dembsky, Atlanta Home Staging (Peachtree Home Staging LLC, Home Staging in Atlanta, GA) over 2 years ago
Karen - Had a funeral - will get back to you soon, we need to keep chatting.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago

Very nicely put Kathleen.

When you look at the two lists you can clearly see the talents of the REA are NOT artistic...kinda like having an accountant come in and decorate for you just because they set the budget.

Posted by Toronto's 2 Hounds Design: Decorating + Staging (2 Hounds Design + Home Staging) over 2 years ago

Kathleen!  I just saw your new photo - very nice!

At first as I was looking at all the posts on SIF and I saw the face I was trying to figure out how someone else managed to put their face on your post! LOL!! 

Jackie

Posted by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC) over 2 years ago
Dane - Very good point, their talents are focused on another set of priorities and with an entirely different set of skills.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Jackie- I was just having a little fun in Picnik and wanted to do something a little different for those who were tired of the black and white me. I did a Meez too but haven't figured out how to put in on AR - help, anyone????
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago

Hi kathleen, I would add reposition furniture and accesories!

Mery Christmas!

Ginger

Posted by Wilmington NC Real Estate & Relocation~ Ginger & Roger Sala (Wilkinson & Associates, Wilmington NC) over 2 years ago
Thanks for the addition - Ginger.  Also thanks for the email - hugs back to you and Bella, too!!!
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Kathleen: Great post! Wouldn't that be nice if we could all work together and make nice?
Posted by Kathy Somers Stage it First Home Staging (Stage it First) over 2 years ago

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