Realtors know:- how to get a listing
- the State laws concerning selling & buying
- contracts
- determining a listing price
- marketing
- closing the deal
- Assess the outside and inside of a property
- accentuate architectural details photo by dcJohn
- create good traffic flow in rooms
- neutralize a lived in space
- let the light in
- create ambiance
- use accessories to detail a space's perceived use
- prepare a property according to the market
- use a variety of styles - from retro to contemporary - to appeal to the widest audience
- shop for owners, usually with discounts
- maintain an inventory of accessories, many stagers have furniture also
- apply the latest color trends
Can you imaging what a force we could be working together as a team to get a house sold!
Why don't we all do what we do best?
For help preparing property to be sold and to stand out from the rest of the pack contact Re$ale Design and Home Staging in the beautiful Brainerd Lakes area of Minnesota
If you live in a different area - check out the stagers on Active Rain for your state
PS - If I missed something that you do, feel free to add it in the comments
Welcome from the Brainerd Lakes - where outdoor and indoor recreational opportunites abound. Looking to buy on one of our many lakes? Ready to move up or down? Having trouble selling your home? Falling behind on payments or already in the foreclosure process? I am a Certified Short Sale Specialist as well as a Home Staging Expert.
Call me!

Dear Kathleen,
I wish we had stagers here in Breckenridge, Colorado. It's a great way to maximize proceeds. I would think our sellers would really benefit from it.
Meredith
Kathleen,
It seems like a very obvious and mutually beneficial match to me! Everyone wins- the seller, the realtor and the stager.
Marla
Design by Marla, Burbank, Ca.
Good point Kathy - we are sort of on opposing teams in certain respects, hoping to be cooperative. Perhaps one day we'll all be on the same team!
I concur with the above Kathleen, clear points - excellent post!
Kathleen
I hope one day this to be the case, but when I have a Realtor in my own business group, tell me he sent a agent to a 2 day course so he can be affiliated with a certain association of stagers, and he just gives out the paperwork they collected over those 2 days to his agents to try to stage their own listings, and he wouldn't even take our portfolio because he said to my stager you better keep it hun, I will never hire you. I think we have a long way to go before this happens.
Only thing we can do is move on and try to educate the benefits of a properly staged home, compared to a home that was just cleaned up some for the open house.
Best Wishes,
Brian Bloom
Kathleen -- This has just been added to my favorite posts list! It is excellent -- so simple, so clear. I have a thought on this and I will e-mail you off line about it later today -- I gotta run out now for a meeting.
THANK YOU FOR THSI EXCEPTIONAL POST!
“Do or do not... there is no try.” Yoda
Karen - what an unexpected honor thank you so much - & I would like to thank all my friends and relatives and people watching in cyberspace......
Waiting for that e-mail Chicka
That's the team spirit, "All for one and one for all!"
Kim Dillon, Creative Eye Home Staging
Kathleen: One of the most important things we do as stagers is prepare a home for sale so that the REA can do the most important thing that they do: market and sell the home. If the REA is worrying about which towels to buy, where to rent the furniture for a vacant or what color the bedding should be, they are wasting their efforts and time that would be better spent actually selling the home.
If the homeowner is willing to pay for the staging, it seems silly and working against the clients' best interests, not to use a Professional Home Stager.
Excellent post, Kathleen! I'd rate it a 5 if I could (smile).
Kathy
Kathleen
Thanks for your post. YOu have hit a nerve with me...I am sosooo weary of finding out the realtors who I staged for in the past have stopped calling, and GUESS WHO is doing the staging ? And it is not terribly good staging...imagine that. One has even trained her brand-new-realtor -daughter to do it for her, without any staging credentials or relevant background. Why don't they just focus on the transaction and business development...I thinnk that is best use of time for all.
Ahhh, Val and I just had this same conversation, great post. NOW WHY don't we team up....unfortunately too many realtors are also becoming home stagers. In order to successfully market their listings they will NOT be able to successfully stage...That's my opinion and I am sticking by it. Staging is time consuming and very hard physical work...can I get an AMEN
Phyllis Pafumi
Kathleen - This is a pretty comprehensive list of staging - I do realize there are *some* Realtors(r) that are also staging their listings and doing a very good job at it too! I wonder though about the message they're sending their clients about how busy they are and how they figure this is the best utilization of their time. More importantly, I wonder what they'll do when the market does turn around, as it eventually will - will they continue in this vein of taking listings and staging each individual property or...what then?
Ultimately I do think it falls on us to educate the consumer as to what we actually do as professional stagers so they can ask for professional stagers to be brought in - even free sometimes isn't worth the price.
Jackie
Very nicely put Kathleen.
When you look at the two lists you can clearly see the talents of the REA are NOT artistic...kinda like having an accountant come in and decorate for you just because they set the budget.
Kathleen! I just saw your new photo - very nice!
At first as I was looking at all the posts on SIF and I saw the face I was trying to figure out how someone else managed to put their face on your post! LOL!!
Jackie
Hi kathleen, I would add reposition furniture and accesories!
Mery Christmas!
Ginger